OAO and Technology

Josh Steimle – Entrepreneur and Marketing Genius

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with [Professor Gary Charness](http://econ.ucsb.edu/~charness/), professor of behavioral economics at the University of California at Santa Barbara.

Listen in as they discuss Nick’s in-class experience at UCSB, the value of communication in facilitating better social outcomes, the disparity between behavioral economics, experimental economics, and game theory, and much, much more.

## Key Quote “Entrepreneurship is the only job I’ve ever been able to keep longer than five months.”

## What You’ll Learn

1. Why, if the conditions are right for it, you should live in another country.

2. The importance of following your passion, and how it will invariably lead you down the right path.

3. What Josh’s company handles.

4. How to be transparent with your clients.

5. The importance of getting the client to focus on the results.

6. The motivation behind [Josh’s book](https://www.joshsteimle.com/books/cmos-at-work/).

7. Why some clients prefer Basecamp while others prefer Trello.

8. What Josh spends most of his day (and energy) focusing on.

9. Why you should try to make yourself unnecessary. The hidden value of bringing on a partner. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Derek Steer – “Your analytics tool is only as good as the data you put into it.”

## Guest Derek Steer – [Mode Analytics](https://modeanalytics.com/)

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with Derek Steer of [Mode Analytics](https://modeanalytics.com/), a collaborative analytics platform built by analysts, for analyst that processes more than 20,000 SQL queries a day to help people around the world make data-informed decisions.

Before launching Mode, Derek orchestrated analytics for a number of marquee companies including Facebook, Yammer, and Microsoft. When he’s not working away inside the Mode offices, you can find Derek competing in triathlons, rock climbing, or playing guitar.

## Key Quote “Your analytics tool is only as good as the data you put into it.”

## What You’ll Learn

1. The data sources Mode uses to generate groundbreaking analytics

2. What an analytic-specific database looks like.

3. The leading analytic indicator to determine whether or not a client will leave Less Doing.

4. How Derek applies Mode to internal data analysis.

5. What graduating from Tableau or Looker to Mode looks like.

6. Why it’s important to look at different data sources to understand how advertisements are performing.

7. How everything is connected from the front-end to the back-end at Mode.

8. The upcoming BIG changes happening at Mode.

9. The difference between “vanity metrics” and metrics that can lead to meaningful changes.

10. How Derek defines productivity by motivation. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Ari and Nick – Optimize, Automate, Outsource – “You can create a very quick and easy tribute video with hundreds of people.”

**Key Quote** “You can create a very quick and easy tribute video with hundreds of people.” **Time-Stamped Notes**

01:00 – Ari and Nick are both very busy and are getting ready to launch their new book.

01:40 – The Thunderclap campaign for this podcast.

02:07 – Nick is enjoying some lamb neck.

03:00 – Tribute.co

03:07 – People can collaborate to make a video tribute for someone.

03:27– It compiles the video for you.

03:40 – Growth Geeks

03:50 – Freelance for “growth geeks”

04:00 – Design Geeks and Word Geeks

04:15 – New branches off of Growth Geeks

04:40 – See the benefits of outsourcing.

05:20 – Respondable

05:45 – Find out how likely you are to get a response from your emails in real time.

06:25 – It could help for cold emails.

06:40– They just raised prices.

06:55 – They’ve been using Google Docs for editing and reviewing their book.

08:00 – Calendly to set up shifts with higher pay on nights and weekends.

08:50 – Having developers come in person to work with them.

09:15 – Every once and a while, it’s great to meet someone in person.

09:40 – Building team culture and breaking down barriers.

10:35 – Less Doing Coaching Program

10:55 – A yearlong program. Go to lessdoing.com to apply.

11:16 – The HeroX Project

11:26 – Submit any automation ideas

11:55 – That’s it for today! XXXX – Haymakers for Hope ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Ari and Nick – Optimize, Automate, Outsource – “I don’t like things where it takes you a really long time to get to a point of usability.”

## Key Quote “I don’t like things where it takes you a really long time to get to a point of usability.”

## Time-Stamped Notes

– 00:10 – The new podcast will be launched September 7

– 00:30 – [Skype Channel](https://ifttt.com/skype/recipes) on IFTTT

– 00:45 – You can be notified by things in Skype

– 01:04 – Great for people who live in Skype

– 01:15 – [SlideBot](https://slidebot.io/pro/?r=23964) creates powerful slides in seconds

– 01:30 –You provide the text, and it will automatically create the design.

– 01:53 – It makes it easy to make a unique presentation.

– 02:20 – Other programs take a really long time to figure out.

– 03:00 – Startup Value website

– 03:15 – A decent way for someone to steal your idea.

– 03:35 – Their new book manuscript comes out this week.

– 03:45 – See Ari & Nicks book for free by emailing [va@lessdoing.com](mailto:va@lessdoing.com)

– 03:58 – The first five people to email us will get to read the book.

– 04:05 – The Less Doing Dashboard

– 04:18 – A new way of managing tasks

– 04:25 – Email [va@lessdoing.com](mailto:va@lessdoing.com) to be a beta tester

– 04:40 – Go to [com](http://www.lessdoing.com/) to sign up for the newsletter

– 04:50 – Less Doing Coaching Certification is coming up in November. Sign up on the website. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

J.J. Kaye – “The quality of the design is only going to be as good as the thinking that you put behind it.”

## Guest J.J. Kaye – [High Pressure Zone](http://www.highpressure.zone/)

## Summary In this episode of the Less Doing Podcast, Ari and Nick chat with [J.J. Kaye,](https://www.linkedin.com/in/jjkaye) a designer who looks beyond the aesthetic value of art and applies business applications to design strategy. Having worked with several companies to develop successful brands, J.J. has incredible insights into where the worlds of design and business currently collide, and where they will collide in the future.

## Key Quote “The quality of the design is only going to be as good as the thinking that you put behind it.”

## What You’ll Learn

1. The value of design, and it’s role in strengthening companies and products

2. How companies waste both time and money on the misconceptions surrounding design

3. Ari and Nick’s process with their website design and how they have learned to focus on what their goals are for the site

4. Translating user feedback on design and identifying how it affects the user experience

5. JJ’s balance between a business mind and a designer’s mind—designing for the business and not for yourself

6. How product design, marketing, and brand design are all part of the same design unit

7. The current stage of JJ’s company and his system to find the best designers

8. Hiring strong designers vs. developing a strong concept

9. JJ’s Top Three Pieces of Advice to Be More Effective ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Ari and Nick – Optimize, Automate, Outsource – “This is one more way that Amazon is getting in there.”

## Key Quote “This is one more way that Amazon is getting in there.”

## Time-Stamped Notes

– 00:10 – The Art of Less Doing, on Audible

– 00:45 – [Amazon Prime Now](https://primenow.amazon.com/restaurants?ref=producthunt) has restaurants

– 01:30 – So many restaurants can’t do delivery

– 01:50 – Get [CloudApp](https://www.getcloudapp.com/?ref=producthunt) to easily share anything.

– 02:55 – [Gridspace Memo](https://www.gridspace.com/memo?ref=producthunt) is a conferencing solution that automatically gives summaries of conference calls.

– 04:00 – A resource if you have lots of conference calls

– 04:30 – [Brieftube](http://brieftube.net/?ref=producthunt) is a Chrome extension that will automatically summarize a video.

– 04:50 – It will give you summaries and a table of contents for the video you’re watching.

– 05:20 – [Keplr](http://keplr.io/?ref=producthunt) takes your data and makes a prediction model

– 06:20 – You still need some customization and some work beyond the app

– 06:45 – Let us know what you think about this book title: Idea to Execution in a Day ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message