Leadership

Dr. Andrew Hill – truBrain

February 9, 2015 by

# Episode 124

**Summary:**

In Episode #124 Ari sits down with Dr. Andrew Hill, the Lead Neuroscientist at [truBrain](https://trubrain.com/). During their conversation, Ari and Dr. Hill discuss the secrets behind nootropics at-length, including what makes them “go” and why they’re _so_ effective when it comes to helping people maximize their mind.

**Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

[Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now!

[Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 31:15 – Introduction of Dr. Andrew Hill, Lead Neuroscientist at [truBrain](https://trubrain.com/)

– 31:32 – What inspired Dr. Hill’s passion for nootropics

– 33:40 – How Dr. Hill joined truBrain

– 34:10 – Debunking some of the _Limitless_ myths surrounding nootropics

– 35:25 – Nootropics don’t give users a “high” but they do allow people to stay focused for longer periods of time

– 36:10 – The numbers behind truBrain

– 41:00 – Nootropics are not habit-forming; they do not produce tolerance, addiction, etc.

– 41:55 – [_Nootropics_] _won’t turn an idiot into a genius, but if that information is somewhere inside you they may help get it out._

– 42:40 – Verbal fluency and nootropics

– 43:40 – L-theanine is an amino acid found in tea leaves that produces a calming effect

– 44:48 – Even in the absence of tobacco, nicotine is still slightly carcinogenic

– 45:28 – The ingredients within truBrain

– 45:40 – The “-racetam Family”; chemicals synthesized from chemistry of [GABA](http://en.wikipedia.org/wiki/Gamma-Aminobutyric_acid)

– 47:50 – [Piracetam](http://en.wikipedia.org/wiki/Piracetam) has a _dramatic _effect on cell membrane flexibility

– *49:24 – [Oxiracetam](http://en.wikipedia.org/wiki/Oxiracetam)

– *50:56 – _The –racetam combined with a choline source is the 1-2 punch in truBrain_

– 49:00 – When choosing cognitive enhancers, choose things that have been around for a long time or use ingredients that are well established as “safe”

– 52:10 – Those with a history of stimulant abuse likely have a damaged dopamine system

– 54:12 – truBrain comes in a monthly pack and Dr. Hill recommends taking them _every_ day

– 55:05 – Dr. Hill’s _Top 3 Tips for Being More Effective_

– 55:12 – Performance has bottlenecks, stress being the most finicky

– 56:26 – Shift happens—The brain is an elastic, pattern-matching machine

– 57:50 – _SLEEP—_The easiest way to “hack” your brain is to wake up at the same time every day

– 59:17 – tr — Send in a voice message: https://anchor.fm/lessdoing/message

Todd Herman – The Peak Athlete

February 5, 2015 by

# Episode 123

**Summary:**

In Episode #123 Ari sits down with peak-performance guru Todd Herman of _[The Peak Athlete](http://www.thepeakathlete.com/)_. During their conversation, Ari and Todd talk about what makes for a winning mindset on (and off) the field, as well as the importance of creating an effective feedback loop.

**Time Stamped Show Notes:**

– 34:13 – Introduction of Todd Herman, founder of _[The Peak Athlete](http://www.thepeakathlete.com/)_

– 34:30 – Todd and root beer

– 36:14 – What makes a _good _root beer

– 37:15 – Todd explains how he get into the “mindset” business

– 40:05 – The most prevalent stumbling block for athletes and professionals is…

– 40:25 – Caring what other people think; fear of judgment and criticism

– 41:30 – The difference between working with professional athletes and entrepreneurs/high-level executives

– 43:30 – The “work mode” versus the “non-work mode”

– 44:05 – Why _authenticity _is a fallacy

– 45:14 – Todd’s meta-model for sports in general

– 45:19 – There are fundamental principles that weave through every sport

– 45:40 – Todd doesn’t tell his clients how to be more _skilled _at their sport, he tells them how to subtract, delete and remove the unnecessary

– 47:10 – _Sweethearts _cannot exist in sports; a killer-instinct is needed

– 48:40 – Todd’s coaching style is like being thrown into a washing machine

– 49:30 – _Motivation is a you-thing, it’s not a me-thing_

– 49:50 – Asking people the _why _questions are the questions that get to the root of desire; _why _questions are the “well-diggers”

– 51:05 – Goals-setting

– 51:25 – _90-days is the horizon line for the mind_

– 53:05 – People are _great _at sticking to their goals when they have feedback loops that are closed frequently

– 53:20 – If the feedback loops are too long, we get distracted and lose focus

– 53:40 – Stack “wins” on top of each other…the bigger your stack, the more confidently you will play

– 54:40 – People who have something going for themselves already are the ideal client for Todd

– 56:30 – Todd’s _Top 3 Tips for Being More Effective_:

– 56:39 – Reflect back

– 57:29 – Be honest about where you are today

– 58:24 – Get _great _at setting up 90-day sprints (goals) for yourself

– 59:00 – ThePeakAthlete.com

– 59:30 – Ari recaps his Less Doing live event

**7 Key Points:**

The most prevalent stumbling block for people?—Caring what others thing.
Authenticity is a fallacy.
— Send in a voice message: https://anchor.fm/lessdoing/message

Alan Cash – Terra Biological

February 2, 2015 by

# Episode 122

**Summary:**

In Episode #122 Ari shares his podcast with Alan Cash of [Terra Biological](http://www.terrabiological.com/), maker of Oxaloacetate-based health supplements like benaGene and CRONaxal. During their conversation, Ari and Alan talk about the importance of _Caloric Restriction _and the potential health benefits associated with Oxaloacetate.

**Time Stamped Show Notes:** – **Time Stamped Show Notes:**

– 19:04 – Introduction of Alan Cash, founder and CEO of [Terra Biological](http://www.terrabiological.com/)

– 19:37 – Alan speaks of the origins of Terra Biological

– 20:27 – Caloric restriction (over a lifetime) is key to increased longevity and day-to-day energy

– 23:47 – Too often in medicine we look for the _symptoms _rather than the _cause_

– 24:48 – NAD+, NADH and the NAD+ to NADH ratio

– 30:41 – In animal trials, reducing calorie intake changed the expression of genes by about 10%

– 30:51 – The DNA of the animals does not change, but the way in which the DNA turns on and turns off specific genes _does_ change in response to the environment

– 31:53 – Cognitive markers and Oxaloacetate

– 34:55 – For serious athletes Oxaloacetate can help convert lactic acid into useable glucose for energy

– 36:10 – Oxaloacetate has been shown to increase muscular endurance by 10%

– 36:41 – This application has important consequences for wide group of people, not just athletes

– 36:55 – The side effects of Oxaloacetate …is there a downside?

– 37:25 – Oxaloacetate has received an “orphan drug” classification from the FDA

– 38:34 – _Benagene _is the nutritional supplement version of Oxaloacetate

– 39:30 – Oxaloacetate under the brand name _Cronaxal_ can be used as a “medical food” to treat [Glial tumors](http://en.wikipedia.org/wiki/Glial_tumor).

– 41:55 – [benaGene.com](http://www.benagene.com/) or cronaxal.com

3 Key Points:

There is an impressive correlation between caloric restriction and increase lifespan.
Too often medicine focuses on the symptoms rather than the cause.
The way in which environmental factors activate or deactivate specific genes is instrumental in predicting human health.

Resources Mentioned: – [ExitStrategy](http://www.exitstrategynyc.com/) – An app for the NYC subway system to help people make their subway usage far more efficient

– [Bulletproof Drinking](https://www.bulletproofexec.com/alcohol-without-the-hangover-bullet — Send in a voice message: https://anchor.fm/lessdoing/message

Laura Coe – Emotional Obesity

January 29, 2015 by

# Episode 121

**Summary:**

In Episode #121Ari shares the mic with Laura Coe of _[Emotional Obesity](http://emotionalobesity.com/)_, the very first workout and fitness system for the soul. During the interview, Ari and Laura define the risks of “emotional obesity” while talking about the importance of remaining in-tune with personal goals and objectives.

**Sponsored By:** ## [Design Pickle](http://designpickle.com/) Unlimited graphic design services for a single, straightforward, monthly fee. No more messy quoting processes. No more project-to-project hiring hassles.

**Special Announcements:** ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

**Time Stamped Show Notes:**

– 18:20 – Introduction of Laura Coe

– 18:38 – How Laura arrived at the decision to write _Emotional Obesity_

– 21:27 – _When it comes our emotional health, we don’t really do anything stay in emotional shape…we push through our feelings and passions_

– 21:25 – Recognizing and connecting with your _authentic-self _is instrumental for personal well-being

– 22:24 – When it comes to _productivity_, the #1 complaint of Ari’s clients is a sense of feeling _overwhelmed_…a lack of self-awareness (connecting to the _authentic-self_) is a huge component of this feeling

– 24:14 – Laura defines “junk-food thoughts”

– 24:47 – _What are the thoughts that you use to wind yourself up in those moments of feeling stressed?_—Identify them and then work to eliminate them

– 26:05 – Understand that being more self-aware can bring previously suppressed problems to the surface; this is OK

– 28:09 – Breaking down the nuances of “emotional fitness”

– 28:46 – Find the default excuses used to create a _gilded-cage _and shatter them

– 29:21 – Create an increasingly rigorous emotional workout that focuses on the creation of a positive, fear-conquering mindset

– 32:39 – Find the origin of feelings: are they coming from a place of your purpose, goals and vision or are the coming from externalities?

– 33:10 – How finding “emotional fitness” has impacted Laura’s work directly

– 36:00 – Laura Coe’s _Top 3 Tips for Being More Effective_:

– 36:13 – Get clear on where your goals are coming from

– 37:05 – Implement great habits

– 37:34 – Take a proactive approach to daily tasks and routines

– 38:15 – [EmotionalObesity.com](http://emotionalobesity.com/) or LauraCoe.com

**7 Key Points:**

We spend far too much time focusing on the physical aspects of our heath; devote some time to the emotional aspects.
Connect with your _authentic-sel — Send in a voice message: https://anchor.fm/lessdoing/message

Jon Nastor – Hack The Entrepreneur

January 26, 2015 by

# Episode 120

**Summary:**

In Episode #120 Ari sits down with fellow Mastermind enthusiast Jon Nastor of Hack the Entrepreneur. During their conversation, Ari and Jon discuss processes for successful podcasting and the oft overlooked benefits that come with setting up a successful podcast.

Special Announcements: ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

**Time Stamped Show Notes:**

– 21:34 – Introduction of Jon Nastor of [Hack the Entrepreneur](http://hacktheentrepreneur.com/)

– 21:46 – The background surrounding Jon and Hack the Entrepreneur

– 23:22 – Jon’s first guest on the podcast

– 25:20 – Podcasting is a great way to gain access to high-level people who would normally never sit down for an interview

– 28:00 – The importance of sound quality and the _podcast process_

– 30:10 – Most podcasts don’t sound good, so making sure the quality _is_ good can make your program standout

– 31:34 – If it sounds like crap, people won’t listen

– 32:25: Ari listens to _most _podcasts at _double _(2X) speed

– 32:47 – The sound of a podcast (the delivery) can sometimes be more important than the content itself because it makes for a more enjoyable listening experience

– 33:15 – Jon has only recently started hiring help for his podcast, until he established a revenue stream he did _everything _himself

– 34:52 – The biggest _hack _Jon has discovered (thus far) is this: check email on your Smartphone _first _thing in the morning before getting out of bed

– 35:50 – Figure out who you are and be _confident _in that person

– 36:06 – Optimize yourself, don’t _change _yourself

– 37:32 – Many of the productivity programs on the market have an attitude of “this is how I’m productive, so this is how you need to be productive,” and that mantra _does not work_

– 38:58 – Practice one to two sentence emails—Simplicity with email is no longer optional

– 40:15 – [ScheduleOnce](http://www.scheduleonce.com/)

– 40:55 – Jon’s _Top Three Tips to be More Effective:_

– 41:15 – Get started; Mark today on the calendar and just get the ball rolling… momentum will eventually take over

– 42:37 – Determine what you _want _to do

– 42:48 – Break your goal into components based on _time_

– 43:48 – [HackTheEntrepreneur](http://hacktheentrepreneur.com/) or [Jon@HackTheEntrepreneur.com](mailto:Jon@HackTh — Send in a voice message: https://anchor.fm/lessdoing/message

Less Doing Special Episode #2 with Eben Pagan of Wake Up Productive

January 19, 2015 by

# Special Episode 2

**Summary:**

In InBetweenisode #2 Ari speaks with [Eben Pagan](http://ebenpagan.info/) of _Wake Up Productive_. During their call, Eben shares his vision for the _Wake Up Productive Program_, while fielding questions about his entrepreneurial origins, his strategy for being efficient and his discovery of success.

**Special Announcements:** ## [Less Doing Live Event](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Flessdoinglabs.businessresearchgroup.org%2Fsales%2Flive-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

[Less Doing System Seminar](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Automate, Outsource_” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.evernote.com/OutboundRedirect.action?dest=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fseminar-less-doing-system-by-ari-meisel-tickets-14912003203) now!

## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this rare opportunity to watch Ari “_Optimize, Automate and Outsource_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 01:37 – Introduction of Eben Pagan

– 01:47 – How Eben got started as an entrepreneur

– 03:11 – Why Eben got started with a book on dating advice

– 04:30 – As he studied the dating/mating game for his own personal needs, Eben saw the potential for a real business opportunity

– 05:15 – Marketing, email funnels and the importance of getting information to people

– 06:45 – The next business _after _the dating advice book

– 07:10 – A dating advice platform

– 07:45 – A business advice platform

– 08:34 – How productivity became a point of emphasis for Eben

– 10:55 – Being a parent puts “productivity” in a whole new light

– 11:38 – Eben defines his morning routine

– 12:40 – Nailing the first meal of the day is a big piece

– 13:20 – 8 hours of high-quality sleep

– 13:40 – Water, exercise and high-quality supplemental meals

– 14:14 – What does Eben start his workday with?

– 14:44 – Working on the product/service

– 14:46 – Working on the marketing

– 14:52 – If you’re not working on product/service development or the marketing, you’re probably not being efficient with your time as it pertains to the business

– 15:12 – When most people come into the workspace, the first thing they do is answer messages and put out _other people’s _fires…this is not a good way to be efficient

– 16:20 – Eben only gets 4 _great _hours of productivity in any given day

– 18:00 – _The Wake-Up Productive Program_

– 20:30 – Eben defines his interaction with students in the program

– 22:22 – This program is slated toward entrepreneurial development and business growth

– 23:55 – Eben’s _Top 3 Tips for Being More Effective_:

– 24:15 – Your mind is state-dependent so finding the right _state of consciousness _for working and thinking is vital

– 25:51 – Envision your future once you have found the _right state of consciousness_ and simultaneously decide on what habit(s) you n — Send in a voice message: https://anchor.fm/lessdoing/message

Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results,
More Happiness

Connecting to Me Personally

Leadership

Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results, More Happiness

Connecting to Me Personally

Less Work, More Results,
More Happiness