Leadership

Ryan Rouse – Factor 75

March 19, 2015 by

# Episode 135

**Summary:**

In Episode #135 Ari shares the LessDoing Podcast with Ryan Rouse of Factor 75, a new and innovative provider of quality pre-packaged meals. During the interview, Ari talks to Ryan about his background, the science of [Factor 75](https://www.factor75.com/) and the daunting logistics behind large-scale food production and delivery.

**Special Announcements:**

# [Less Doing in Barcelona](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to Barcelona, Spain for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles. Ari will also be doing presentations in Amsterdam, Munich and Budapest!

EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect.

[Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix!

[Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 25:50 – Introduction of Ryan Rouse and [Factor 75](https://www.factor75.com/), the only Ari-Approved source of pre-packaged meals

– 26:15 – The idea for Factor 75

– 28:40 – Ryan’s background in financial services and sales

– 30:20 – Talking about the food behind Factor 75

– 30:35 – The first think you notice about the food?—it’s heavy

– 31:20 – Diet is not synonymous with healthy

– 32:40 – There is a Paleo tilt to Factor 75

– 33:28 – Ryan’s Top 3 Factor 75 recipes

– 34:11 – Butternut Squash Lasagna

– 35:45 – Bison Burger

– 36:38 – Pot Roast

– 37:20 – Factor 75 uses FedEx for deliveries outside of Chicago and delivers to most of the Midwest and East Coast

– 38:15 – Make no bones about it: Food delivery is a huge logistical undertaking

– 38:55 – To get the business started, Factor 75 had to fully commit to scalability

– 41:08 – Factor 75 is _chef crafted_

– 41:44 – People start out with good intentions but then life gets in the way

– 42:00 – In today’s world, it is not easy to make good nutritional choices

– 43:35 – Factor 75 operates with a clean price-point: $13.95 per meal with a $4.95 delivery fee

– 46:10 – In the evolution of food, convenience is paramount

– 46:40 – Most people who use Factor 75 aren’t doing 3-meals per day

– 48:27 – Ryan’s _Top 3 Tips to be More Effective:_

– 48:36 – Get real about what you want in life; understand what success means to you

– 49:08 – Take care of yourself

– 49:53 – Do not underestimate the power of deliberate thought

– 50:46 – [Factor75.com](https://www.factor75.com/) and Ryan@Factor75.com —

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Bill and Hayley Staley – Primal Palate

March 16, 2015 by

# Episode 134

**Summary:**

In Episode #134 Ari speaks with Bill and Hayley Staley of [Primal Palate](http://www.primalpalate.com/), the web’s leading source for innovative thinking when it comes to building a lifestyle on the Paleo diet. During this week’s episode, the Staley’s share the story behind the foundation of Primal Palate, as well as _why_ they believe so strongly in their system.

**Special Announcements:**

[Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 23:03 – Introduction of Bill and Hayley Staley, the founders and creators of [Primal Palate](http://www.primalpalate.com/)

– 23:50 – The origins of Primal Palate

– 25:12 – _[Gather, the Art of Paleo Entertaining](http://www.amazon.com/gp/product/1936608480/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1936608480&linkCode=as2&tag=tlp03-20&linkId=EEGWR64XBIGA45GE) ![](http://ir-na.amazon-adsystem.com/e/ir?t=tlp03-20&l=as2&o=1&a=1936608480)_

– 29:12 – The one Paleo desert recipe Bill and Hayley are most proud of?—A tie between their cookies and carrot cake

– 31:45 – Is there a place for grains and dairy within a healthy diet?

– 32:00 – The truth is, there is no “one size fits all” approach to eating

– 33:20 – Obtaining the texture of “crunch” within a dedicated Paleo diet

– 33:49 – Frankly, it’s one of the biggest challenges of the Paleo lifestyle

– 36:15 – Perfect sweet potato chips as hacked by Bill Staley, relies on thin slicing and cooking in oil between 270-280 degrees Fahrenheit

– 37:24 – Try the Primal Palate ginger snaps!

– 37:50 – Bill is generally into food projects; he’s working on a video series with his good friend Sean

– 39:00 – Potato vodka isn’t the only Paleo option; there’s also vodka distilled from grapes and blueberries

– 40:15 – Talking about the new book: _[Make it Paleo II](http://www.amazon.com/gp/product/1628600594/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=1628600594&linkCode=as2&tag=tlp03-20&linkId=EOGQI3KGA36LIXHN) ![](http://ir-na.amazon-adsystem.com/e/ir?t=tlp03-20&l=as2&o=1&a=1628600594)_

– 40:30 – Feature Hayley’s sist —

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Author Neil Strauss

March 12, 2015 by

# Episode 133

**Summary:**

In Episode #133 Ari speaks with [Neil Strauss](http://www.amazon.com/Neil-Strauss/e/B001H6NT1I/?_encoding=UTF8&camp=1789&creative=390957&linkCode=ur2&qid=1424998661&sr=1-2-ent&tag=tlp03-20&linkId=3FHLXVVZR4GVZR6W) ![](https://ir-na.amazon-adsystem.com/e/ir?t=tlp03-20&l=ur2&o=1), author of Ari’s favorite book, _[Emergency: This Book Will Save Your Life](http://www.amazon.com/gp/product/0060898771/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0060898771&linkCode=as2&tag=tlp03-20&linkId=2DQR5QXMBWHO4WWD) ![](http://ir-na.amazon-adsystem.com/e/ir?t=tlp03-20&l=as2&o=1&a=0060898771)_ . During their extensive conversation, Ari and Neil talk about everything from fatherhood and survival to writing and productivity.

**Special Announcements:**

[American Dream U](http://americandreamu.org/upcoming-events/) On March 13th and 14th, watch Ari Meisel bring his expertise to the stage in a setting unlike any other: Fort Benning, Georgia home of the United States Army’s Airborne and Ranger schools. Ari will be joining a collection of legendary business leaders and exciting entrepreneurs to help demonstrate the _right _way to start a business.

**Time Stamped Show Notes:**

– 26:09 – Introduction of Neil Strauss

– 28:14 – The “system” is fragile; don’t rely upon it…Take your life into your own hands

– 28:50 – Crohn’s disease and how Neil’s book helped him

– 31:35 – On Point Tactical

– 31:45 – We don’t live in the wilderness anymore, urban survival is the future of survival skill

– 35:00 – Ari defines the source of _his _motivation

– 36:00 – Getting yourself out of your own way can actually be the _best _medicine for your life

– 37:43 – Neil asks Ari to explain what is wrong with being out of control

– 39:37 – Neil defines his writing style and process

– 42:20 – Researching and writing about two different things (like Emergency and The Game) can make both products stronger

– 45:27 – The moment of staring death in the face

– 46:05 – When people die, the two things they think about most are friends and family

-46:45 – A lot of people are so overwhelmed, they can’t even figure out what it is they want

– 47:35 – Work addition is a fascinating concept and frequently responsible for people feeling overwhelmed

– 51:00 – Learning how to be a father is a skill Neil doesn’t currently have that he would like to learn

– 51:45 – The learning of a father is never complete

– 52:45 – Neil’s deepest motivation these days is to rediscover how to shed some of the excess baggage from his lifetime

– 55:05 – Neil’s _Top 3 Tips for Being More Effective_:

– 55:26 – Download the program _Freedom_

– 57:52 – _The Weekly Dinner Party_

– 60:1 —

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Denis Mortensen – Amy

March 9, 2015 by

# Episode 132

**Summary:**

In Episode #132 Ari sits down – literally – with Dennis Mortensen of [_Amy_](https://x.ai/), the smart personal assistant. During this in-person meeting, Dennis and Ari discuss the idea behind Amy and what makes her different as a scheduling toll. Ari and Dennis also talk about the importance distinction between doing a _query_ and doing a _job_.

**Special Announcements:**

**Time Stamped Show Notes:**

– 27:12 – Introduction of Dennis

– 27:45 – Dennis defines [_Amy _](https://x.ai/)as a service

– 28:35 – Most meeting requests come in via email

– 30:40 – Using 12,000 scheduled meetings as a baseline, Dennis and his team discovered that an average of 8.01 emails are exchanged

– 31:55 – An average of 2.5 days are taken to schedule

– 34:30 – Slight points of emphasis (bold, underline, etc) can dramatically impact how people reply to your meeting invitations

– 35:10 – How Ari tested Amy in scheduling his meeting with Dennis

– 38:00 – Some of the _nifty _things Amy can do

– 38:38 – What is Amy? She is an AI-driven personal assistant

– 39:37 – Amy is designed to be _invisible _software

– 39:59 – Amy is designed to _not _be another query…she is designed to _do the job_

– 42:20 – Amy has visibility into Google Calendar

– 44:00 – At the end of each week, Amy will send a summary of the meetings scheduled, held, etc.

– 45:30 – The _business version _of Amy will prevent internal meetings from being scheduled without an associated agenda

– 46:20 – Amy is not capable of batch scheduling at this time because there are too many variables…but she will be down the road

– 47:49 – There is currently a waiting list to try Amy, but people are pulled off of it every day. Amy will not be available on the open market until early summer 2015

– 48:30 – Amy will go to market with 3 editions: free, pro and business

– 49:16 – Dennis’ _Top 3 Tips to be More Effective_

– 49:25 – Practice inbox zero

– 50:17 – If you have a job, use a calendar

– 52:02 – Find a way to make your office paperless

– 54:00 – X.AI to sign up for Amy’s waiting list

**7 Key Points:**

An average of 8 emails is exchanged and 2.5 days taken to schedule a single meeting, this is highly inefficient.
Using points of emphasis strategically can radically alter how peo —

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John T Meyer – Lemonly

March 5, 2015 by

# Episode 131

**Summary:**

In Episode #131 Ari talks with John T Meyer of Lemonly, the creative house for some of the web’s most desirable infographics. As they discuss the origins and model of Lemonly, Ari and John also speak about productive habits, winning attitudes and strategies for measurable success in both professional and personal environments.

**Special Announcements:**

[Less Doing System Seminar](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) Join Ari Meisel, the master of “_Optimize, Outsource and Automate_,” as he conducts two exclusive seminars in the heart of **New York City on March 9th, 2015**. During this seminar, Ari explains how the Less Doing System recaptures time, slashes stress and enriches lives. Best of all, these sessions are **100% free**. To register, go to [Eventbrite](https://www.eventbrite.com/e/seminar-less-doing-system-by-ari-meisel-tickets-14912003203) now!

**Time Stamped Show Notes:**

– 32:00 – Introduction of John T Meyer, Founder and CEO of [Lemonly](http://lemonly.com/), an infographic and design shop

– 33:00 – Infographics aren’t just a trend—it seems as though they’re here to stay—likely due to dwindling attention spans and the proliferation of big data

– 34:50 – John outlines his approach to developing an infographic

– 36:30 – The Lemonly Steps to success

– 36:35 – Inform: Is everyone on the same page

– 36:49 – Gather all the data in its disparate forms and then normalize it in one place

– 37:10 – Discovery: What makes this story unique? Are there changes over time?

– 37:37 – Wireframe: No designer style but a black and white layout of what the infographic will be

– 37:53 – Mood board

– 38:12 – Design finally begins

– 38:22 – Launch: How do you actually get the graphic into the world

– 39:04 – Promotion: Rely on grassroots more than everything

– 39:50 – Some of David’s favorite projects have involved the 9/11 Memorial museum and the MLB

– 41:15 – John talks productivity

– 41:28 – My 8 For the Day—The morning routine of setting 8 priorities for the day

– 43:30 – Avoiding the rabbit hole of email

– 44:15 – Take advantage of Slack

– 46:35 – John has dabbled in Virtual Assistants but has not had great experience

– 47:00 – It takes a LONG time as an en —

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Jayson Gaignard – Mastermind Talks

March 2, 2015 by

# Episode 129

**Summary:**

In Episode #130 Ari brings Jayson Gaignard, the creator of Mastermind Talks, onto the program for a memorable interview. During their conversation, Jayson shares his fascinating story which involves dropping out of high school, early entrepreneurial success, dangerous encounters with debt and, of course, the origins of the Mastermind Talks.

**Special Announcements:**

[Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com) to learn more about this fantastic opportunity running from **May 1st – 3rd**.

**Time Stamped Show Notes:**

– 29:20 – Introduction of Jayson Gaignard, founder of the Mastermind Talks

– 30:30 – Jayson shares the Tim Ferris connection and how Mastermind Talks got started

– 31:45 – Early success isn’t everything—despite Jayson’s incredible fortune early on, by August of 2012 he was $250,000 in debt

– 32:15 – The notion of the connection economy led to the first ever Mastermind Dinner

– 33:25 – The bank can take your car and your home, but it cannot take your connections

– 35:10 – Jayson is a huge proponent in the power of morning rituals

– 35:50 – Every time Jayson has stretched himself, he has found a way to make it work

– 37:05 – Never tarnish your word and always invest in your network

– 37:55 – How Jayson determines which tips and tricks will work best for each individual Mastermind talk

– 39:50 – Business, like life, is all about how you make people feel—It’s that simple and that hard

– 41:00 – Technology tools Jayson uses to keep track of everything

– 41:35 – Contactually

– 42:20 – Mainly, Jayson is always trying to have better people in his network

– 43:35 – Zapier

– 44:00 – Mention.net

– 45:50 – The _actual _Mastermind

– 46:00 – 3-Days, $20,000 and only 150 people are admitted

– 47:00 – An Experience day, a Mastermind day and a Learning day

– 48:10 – Is there a co —

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Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results,
More Happiness

Connecting to Me Personally

Leadership

Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results, More Happiness

Connecting to Me Personally

Less Work, More Results,
More Happiness