Leadership

Christy Paul – Talk Space

April 30, 2015 by

# Episode 147

**Summary:**

In Episode #147 with Christy Paul of [Talk Space](http://www.talkspace.com/), an online platform for therapy. During the final pre-Live Event episode, Ari and Christy talk about unfair stigmas, the benefits of therapy in the digital space and the future of mental health.

**Special Announcements:**

# [Less Doing Does Europe!](https://www.gazelles.com/summits/EGS-2015/Barcelona/index.html) Watch Ari bring the lessons of Less Doing to some of Europe’s most famous cities including Barcelona, Munich, Amsterdam and Budapest for the 2015 European Growth Summit. Ari will be joined by fellow masters of entrepreneurship Steve Martin, Director of _Influence at Work_ in the UK, and Verne Harnish, founder and CEO of Gazelles.

**Time Stamped Show Notes:**

– 26:36 – Introduction of Christy Paul of Talk Space

– 27:02 – What [Talk Space](http://www.talkspace.com/) is

– 27:50 – Christy describes her specific role

– 28:45 – Therapy has a really unfair stigma in our society

– 29:38 – When the story has to be written, there is a great-deal of self-checking

– 30:45 – Writing down the story also allows for personal and tangible progression tracking

– 33:10 – Visiting a therapist in-person can be really, really frustrating, particularly when there are weeks between conversations

– 35:20 – Sometimes therapy is most-beneficial when it is asynchronous

– 35:58 – Properly processing feedback from a therapist is exceedingly challenging when constricted to the timeline of a single 45-minute meeting

– 37:21 – From the therapist point of view, this is a very exciting new way to dynamically engage with clients from all over the world

– 39:25 – A lot of people seeking counselling on Talk Space are doing so because they are embarrassed or nervous to go into face-to-face therapy

– 41:45 – Wherever Christy is, she can converse with her clients and help them as it’s needed

– 42:40 – Compared to regular therapy, Talk Space is incredibly cost-effective

– 43:40 – The monthly Talk Space subscriptions cost $99

– 45:30 – Members of Talk Space need to be at least 18 years old

– 47:59 – Christy’s _Top 3 Tips for Being More Effective_:

– 48:32 – Recognize what your purpose is and live it out

– 49:02 – We are a culture of “me” and if you live your live only trying to serve yourself you will be unhappy

– 50:35 – No matter the circumstances, find a way to be happy

– 51:45 – TalkSpace.com

**7 Key Points:**

Bad things happen to everyone—Find a way to be happy and move forward.
Therapy can be an intimidating experience, particularly when it is a face-to-face encounter—Digital platforms (like Talk Space) can help patients be more open and forthcoming.
Compartmentalizing mental health can be really counter-productive.
Therapy and counseling have brutally unfair stigmas in our societ —

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Clay Hebert – Crowdfunding Hacks

April 27, 2015 by

# Episode 145

**Summary:**

In Episode #146 talks to Clay Hebert of [Crowdfunding Hacks](http://crowdfundinghacks.com/), a blog that talks tips and tricks when it comes to crowdfunding. During the interview, Clay details the differences between IndieGoGo and Kickstarter, explains what makes a campaign a boon versus bust and why some products simply don’t work for crowdfunding.

**Special Announcements:**

[Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 30:00 – Introduction of Clay Hebert of [Crowdfunding Hacks](http://crowdfundinghacks.com/)

– 31:22 – Clay explains what he does: Help entrepreneurs fund their dreams using IndieGoGo and Kickstarter

– 32:34 – The concept of crowdfunding

– 35:10 – What _shouldn’t _be crowdfunded

– 35:35 – There needs to be a tribe of people who will get excited about the product being crowdfunded

– 35:46 – Is it a portable story that the backer will _want _to tell their friends about?

– 36:35 – You won’t get funding just based on the quality of your product: the quality of your marketing and your ability to find people who are willing to get interested are more important

– 37:55 – The importance of setting the right funding goal

– 38:12 – One of the biggest myths surrounding crowdfunding is the existence of a “crowd”

– 38: 35 – Set the funding goal as low as humanly possible to complete the project and deliver on your guarantees

– 39:00 – Lower goals give confidence for later backers

– 40:10 – Crowdfunded products are proof of market AND traction

– 40:35 – The two elements that make or break a crowdfunding campaign?—Traffic and conversion

– 41:10 – Traffic is rarely the issue, it’s conversion

– 41:45 – Tell a great story with the video and keep it as short as possible, ideally 2 minutes or less

– 43:07 – Own a position in your customer’s mind

– 43:40 – Fundraising and crowdfunding are NOT the same

– 45:15 – Fulfillment risk

– 46:00 – Lack of clarity—poor copywriting—is a huge issue with branding and marketing

– 47:45 – Momentum is big—Use the bartender fish —

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Dr. Isaac Jones – Designer Health Centers

April 23, 2015 by

# Episode 145

**Summary:**

In Episode #145 Ari speaks with Dr. Isaac Jones of [Designer Health Centers](http://www.designerhealthcenters.com/) to talk about wellness and the arrival of _functional_ digital health. During their conversation, Ari asks Dr. Jones about lifestyle choices, making the most out of a diet, supplement essentials and the origins of the DHC business.

**Special Announcements:**

[Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix! ## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 16:28 – Introduction of Dr. Isaac Jones of [Designer Health Centers](http://www.designerhealthcenters.com/)

– 16:53 – Dr. Jones is a high-performance health consultant

– 20:14 – Dr. Jones went to school in Canada before coming down to the US to get his doctorate

– 21:45 – Maximizing performance means real, tangible benefits

– 22:22 – Nutrition impacts the expression of the genome

– 24:00 – The future of healthcare is in behavioral health science

– 24:15 – Micronutrient deficiency is a real problem

– 25:50 – Most lab tests look downstream…Dr. Jones looks upstream

– 27:00 – Many of our most virulent diseases are diseases of lifestyle which means they are PREVENTABLE

– 27:18 – What most people don’t realize is that disease _starts _10, 20, 30 years before ever being diagnosed

– 29:49 – If you really want to maximize performance you have to look upstream

– 30:40 – Dr. Jones ideal diet for high-performers

– 30:55 – Beta-oxidation

– 31:40 – Aim for a low-carb diet, enriched with healthy fats

– 34:30 – Working out on an empty stomach spikes your natural HGH levels

– 35:45 – Dr. Jones shares his 1st meal of the day

– 37:00 – Beef protein is hypoallergenic

– 38:04 – Dr. Jones supplements

– 39:35 – Vitamin C is _not _Vitamin C

– 41:05 – People are starting to overdose on Omega-3s

– 43:40 – DesignerHeathCenters.com or SuperHumanEntrepreneur.com

**7 Key Points:**

Don’t be limited by geographical origins or location.
If you maximize your performance, a better life will find you.
Nutrition directly impacts the health and structure of yo —

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Shannon Waller – Strategic Coach

April 20, 2015 by

# Episode 144

**Summary:**

In Episode #144 Ari sits down to speak with Shannon Waller of [Strategic Coach](https://www.strategiccoach.com/bios/bio_s_shannon.html). During their lengthy conversation, Shannon and Ari talk about _unique abilities_; how they can be identified, implemented and continually developed.

**Special Announcements:**

[Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 15:35 – Introduction of Shannon Waller of [Strategic Coach](https://www.strategiccoach.com/bios/bio_s_shannon.html)

– 15:55 – Defining Shannon’s 3 passions

– 16:35 – Teamwork

– 16:45 – Effectiveness

– 17:25 – Strategy

– 17:45 – Shannon talks about Dan Sullivan _and _Strategic Coach

– 18:05 – The Ceiling of Complexity

– 19:20 – Don’t tell people how to do things, provide them with a system so they can use their own strengths to forge the future

– 21:20 – Tune into what is essential

– 22:25 – The differences between DISC and KOLBE profiles

– 25:23 – Unique Abilities are things you have a passion for, do better than most, are constantly trying to improve and find energizing

– 26:30 – Where do you get to be the hero?

– 26:49 – Find the right audience for your unique abilities

– 30:15 – Protecting unique abilities versus leveraging them

– 30:49 – Surround yourself with people who complement your skills

– 35:30 – Finding quality team members is a real challenge for a lot of people

– 36:10 – The process of FINDING unique ability

– 39:33 – Shannon’s _Top 3 Things to be More Effective:_

– 39:46 – Figure out your unique ability and do it

– 39:50 – Surround yourself with people who love to do what you don’t—forge a partnership

– 40:03 – Bring your heart to what you do

– 40:45 – [StrategicCoach.com](http://StrategicCoach.com) and [TeamSuccessHandbook.com](http://TeamSuccessHandbook.com)

**7 Key Points:**

Teamwork, Effectiveness and Strategy are markers for success.
Unique abilities are meaningless without an audience that can appreciate your possession of said abilities.
—

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Garth Brown – Carincrest Farms

April 16, 2015 by

GarthofCairnCrestFarmsInterview # Episode 143

**Summary:**

In Episode #143 Ari solo-hosts the podcast once again for this week’s interview with Garth Brown of [Carincrest Farm](http://cairncrestfarm.com/). During the podcast Ari and Garth talk about sustainability, the all-too-frequently overlooked challenges of farming and the future of food.

**Special Announcements:**

EO Vancouver On June 18th, join Ari at the Fairmont Waterfront Hotel in b-e-a-utiful Vancouver, B.C. as he takes the microphone for _EO Vancouver_. Enjoy this unique opportunity to watch Ari candidly discuss life as an Author, Speaker, Teacher and – most importantly – Achievement Architect. ## [Less Doing Ringtone](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) Want to get access to the _FREE _Less Doing Ringtone? Click [here](http://www.paywithapost.de/pay?id=8c396e88-e364-4ec9-9e6f-c5620039cdcf) to Tweet about our live event and get instant access to the ringtone created by our very own Fantastic Felix!

## [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/sales/live-event-optin) The **Less Doing LIVE Event** in NYC is _less than six months away_! The best minds in business and productivity are joining Ari in his hometown of New York City to share their tips, strategies and secrets for success. Visit [LessDoingLive.com](http://www.lessdoinglive.com/) to learn more about this fantastic opportunity running from **May 1st – 3rd**. ## [Mastermind Talks](http://www.mastermindtalks.com/) Looking for an opportunity to see Ari speak live somewhere on the west coast?—Look no further! On **April 29th and 30th** , Ari will be featured at the _Mastermind Talks_ event in **Napa, California**. To learn more about this opportunity to watch Ari “_Optimize, Outsource and Automate_” in wine country, click [here](http://www.mastermindtalks.com/).

**Time Stamped Show Notes:**

– 12:52 – Introduction of Garth Brown of [Carincrest Farms](http://cairncrestfarm.blogspot.com/)

– 13:19 – The essence of Carincrest Farms is this: Only eat what YOU grow for 1-calendar year

– 15:00 – This has been an endeavor 5 years in the making

– 16:00 – Why Garth (and his brother) decided to make the switch to full-time farming

– 19:00 – How Garth learned about farming and land-management

– 19:18 – Read and ask questions

– 20:00 – The challenge with any objective is taking all of the sub-goals and bringing them to fruition

– 21:05 – Due to FDA regulations, an FDA inspected slaughterhouse needs to be in-place if the processed meat is to be sold for retail

– 23:18 – How animal stress can impact the _quality _ of the meat

– 25:03 – Garth’s biggest goal is to ensure there is no off-flavor in the meat

– 25:20 – If you’re charging a premium price, you need to ensure delivery of a premium product

– 25:48 – Some of the items Garth & CO have had to sacrifice during their 12-month journey

– 26:35 – The day-to-day food is great but, honestly, the lack of variety is tiring

– 27:10 – The Carincrest farm does not have dairy cows so dairy is OUT

– 27:40 – A sample Carincrest meal

– 29:29 – A second sample Carincrest meal

– 29:45 – To date, Garth has not lost weight but he is low on energy since embarking on this dietary journey

– 30:25 – Garth’s extremities get colder quicker now and he sleeps more

– 31:52 – The future of Carincrest meat production

– 34:40 – Where Carincrest meats are sold

– 36:10 – Carincrestfarm.com

**7 Key Points:**

The average 1st world —

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Dave Rael – Optimized Programmer

April 13, 2015 by

# Episode 142

**Summary** : In Episode #142 Air jump on the podcast with the one, the only, THE Dave Rael of [Optimized Programmer](http://optimizedprogrammer.com/)! During this episode, Ari revisits the early days of the podcast by conducting a solo “links” segment and asks Dave to talk in-depth about his brand new podcast automation software.

**Special Announcements:**

**Time Stamped Show Notes:**

– 14:58 – Introduction of Dave Rael as a first-time guest on the Less Doing Podcast and his new product _[Podcast Done!](http://podcastdone.com/)_

– 15:55 – Dave shares his background—his plan to become a teacher unexpectedly brought him to enterprise software development

– 17:59 – Ari and Dave chat about the various aspects of podcast development

– 20:35 – Audio development and quality aside, a blog post or show notes should complement a podcast

– 22:29 – What Dave’s software looks like

– 22:35 – Web-based

– 22:50 – Background process with no user-interface

– 23:05 – The initial user-interface is just a cloud-storage folder

– 23:50 – Why Dave feels there is a great deal of room to optimize time-stamping processes

– 24:20 – Dave details different aspects of Podcast Done!

– 26:15 – Making a better podcast means making a better workflow to development

– 27:15 –Dave’s software, will send notification emails for anything that cannot be automated (requires a human)

– 28:45 – It doesn’t all _need _to be automation; where human intervention is necessary there’s room for it

– 29:50 – Phase 1 of Dave’s system is setting up user-preferences as a podcaster

– 30:03 – Phase 2 is _actually_ setting up the individual podcast

– 31:35 – From the main root folder, Dave’s software will set up separate root directories for each individual podcast

– 33:20 – What is the definition of “podcast?”—Is it really just audio?

– 34:25 – Dave will be talking about podcast automation at the Less Doing Live Event and the software WILL be available

– 35:00 – Dave’s _Top 3 Tips to be More Effec —

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Leadership

Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results, More Happiness

Connecting to Me Personally

Less Work, More Results,
More Happiness