Leadership

Jay Samit – Serial Entrepreneur

August 13, 2015 by

# Episode 177

**Summary:** In Episode #177 Ari – joined by special guest hosts [Kavon](http://thesolefocus.com/) and [Andrew James](http://www.andrewjamesinc.com/marketing/eyeballs) of the Less Doing Mastermind Group – interviews [Jay Samit](http://www.jaysamit.com/), serial entrepreneur, digital media innovator and pioneer in the music, video distribution, social media, and eCommerce spaces. Listen as Jay and Ari talk disruption, entrepreneurship, and the benefits of failure.

**Special Announcements:**

[Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City.

##[Freeing Finland](http://www.biohackersummit.com) Come watch Ari and a collection of other well-renowned biohackers free the people of Finland from their bodily limitations at the 2015 Biohacker Summit being held in Helsinki, Finland from September 23rd through September 24th. Those interested in attending can [buy tickets here](http://biohackersummit.com/#pl_areauf9k2sm).

##Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower.

**Time Stamped Show Notes:**

– 30:37 – Introduction of [Jay Samit](http://jaysamit.com/)

– 30:56 – How Jay got started

– 31:43 – “Intrapreneur”

– 32:38 – Figure out how to build bridges and take on the establishment—otherwise you will fail

– 33:00 – Disruption isn’t necessarily the essence of entrepreneurship but it is a large component of it

– 33:24 – The Benihana example

– 34:25 – Disruption is applicable to business or social institutions

– 34:45 – Whatever you were told as a kid is BS—you are LIMITLESS

– 35:19 – The only people that solve problems are entrepreneurs

– 36:25 – Jay is the guy behind buying ringtones

– 37:13 – The disruption factor for ooVoo

– 38:05 – It’s not that their product is better (which it is), but it meets the market need

– 39:55 – Systematizing disruption

– 40:18 – Believe that you can and don’t be afraid to fail

– 40:23 – The biggest mistake people make is not even trying

– 40:35 – Opportunities ripe for disruption

– 41:38 – You only need to be ripe for one second to become a billionaire

– 42:52 – Jay is dyslexic

– 43:27 – You are not hard-wired to be good or bad at anything—you control your brain

– 43:58 – Jay’s _Top 3 Tips to be More Effective_

– 44:03 – You can’t go it alone—find the right mentor

– 44:17 – Focus on where value is captured

– 44:27 – Get over your fear of failure

– 46:15 – If you have the drive and determination, you can hire every other aspect of the business

– 46:38 – Jay’s thought on SMS-based businesses

– 47:55 – Most of the technologies that were invented, weren’t invented with a business case in mind

– 50:09 – [www.JaySamit.com](http://www.JaySamit.com)

**7 Key Points:**

1. Failure and failing are NOT the same thing.

2. You only need one second and one idea to become a billionaire.

3. Often people’s biggest regret is the risk they never took.

4. Challenge the establishment but build bridges while doing so.

5. You only need drive and determination—every other element can be outsourced.

6. Always try something at least once—otherwise you might regret it.

7. You are limitless!

**Resources Mentioned:**

– [Pixate](http://www.pixate.com/) – Really, really cool design portal where – with no code – you can prototype an app – [Jet](https://jet.com/) – Guaranteed lowest price available for _anything _you buy – [Concert Hotels](http://www.concerthotels.com/got-rhythm?ref=producthunt) – Got rhythm? A game that syncs rhythm and keyboard strokes – [UO Beam](http://www.uobeam.com/?ref=producthunt) – — Send in a voice message: https://anchor.fm/lessdoing/message

Jeremie Rodger

August 10, 2015 by

**Summary:** In Episode

#176 Ari – joined by special guest host [Kavon](http://thesolefocus.com/) of the Less Doing Mastermind Group – interviews Jeremie Rodger, a [Couch Surfing](https://www.couchsurfing.com/) veteran and 26 year-old entrepreneur with a natural knack for taking roads less travelled in order to find success. Tune-in to hear Ari and Jeremie talk automation and outsourcing in meticulous detail!

**Special Announcements:**

##[Rockefeller Roundtable](http://helmsociety.com/ari-meisel-ceo-roundtable-nc/) Come watch Ari regale a roundtable of avid [Helm Society](http://helmsociety.com/) listeners with the lessons of Less Doing on September 9th from 10AM to 2PM in New York City.

**Time Stamped Show Notes:**

– 17:48 – Introduction of Jeremie Rodger

– 18:10 – Jeremie shares his background

– 18:33 – How Jeremie got into the business

– 19:12 – Spent 19-21 traveling around Europe via CouchSurfing.com

– 19:45 – Jeremie addresses the safety concerns of Couch Surfing

– 22:15 – As much as Jeremie enjoyed being a broke-hippie, he knew he would need the money and a professional future so he started looking at digital opportunities

– 23:10 – Started making websites and then started outsourcing website design

– 23:43 – Jeremie got into the Yoga niche on Amazon

– 24:25 – Sometimes the best ideas are reverse-engineered

– 25:50 – Get good at hiring people overseas to cut down on your costs and time

– 26:33 – What are the repeatable processes that happen and who’s going to do them?

– 27:21 – When you do something twice, it takes you more than 10 minutes, and/or you don’t like doing it, that’s a ripe opportunity for systemization

– 28:29 – Some people don’t realize how much time can be saved if they just shift their mindset

– 29:29 – Until people are forced to do something, they’ll often avoid doing it

– 30:30 – How Jeremie systemizes everything using: Google Sites, Dropbox, Slack, Asana, Screenflow

– 32:48 – Sometimes Ari creates a complicated process for automation to better pinpoint where problems are when they happen

– 34:50 – Talking about Slack

– 35:17 – MeeKan—a scheduling bot

– 37:00 – Jeremie makes screencasts of everything he does and then uploads said videos to a private YouTube Channel

– 39:50 – “Oh fuck, we need systems”—truer words were never spoken

– 41:00 – Jeremie’s _Top 3 Tips to be More Effective_

– 41:18 – Think more like a board member or shareholder than a manager

– 42:10 – The best productivity tool of all time is staff

– 43:19 – Have a great product

– 44:07 – [Sidekicks.Co](https://sidekicks.co/) and [Jeremie Rodger](http://www.jeremierodger.com/)

**7 Key Points:**

1. Don’t be stupid—you NEED systems and processes.

2. Don’t be afraid to drop everything and travel—some of life’s greatest insights, opportunities, and people are discovered that way.

3. Think like a shareholder, not a manager.

4. Learn how to hire people overseas.

5. If you do something twice, take longer than 10 minutes, or you don’t like doing it, find a way to automate or outsource.

6. Identify repeatable process and automate them.

7. Sometimes the best way to start doing something (or defeat a fear) is to intentionally put yourself in a hole with no other way out.

**Resources Mentioned:**

– [Vida](https://www.vida.com/) – — Send in a voice message: https://anchor.fm/lessdoing/message

Tripp – TrippAdvice

August 6, 2015 by

# Episode 175

**Summary:** In Episode #175 Ari – joined by special guest host Kavon of the Less Doing Mastermind Group – interviews Tripp of [TrippAdvice](http://trippadvice.com/), a company wholly dedicated to helping men move past traditional female dating roadblocks. Listen as Ari and Tripp discuss women, sex, entrepreneurship, and a whole lot more!

**Special Announcements:**

**Time Stamped Show Notes:**

– 29:05 – Introduction of Tripp from [TrippAdvice](http://trippadvice.com/)

– 29:28 – How Tripp got started in the world of dating advice

– 31:19 – Creating general principles for dating

– 31:36 – Dating starts with what a man is, what a woman is, and what creates attraction

– 32:15 – Finding a mate and getting married is such a _huge _part of life

– 32:40 – Not all rules are set in stone and that goes for dating rules too—sometimes breaking the rules is the best thing you can do

– 34:40 – Try and kiss a girl on the first date

– 36:05 – Ari is terrible at networking—man or woman

– 36:30 – You’ll always get that butterfly in your stomach when you meet new people

– 36:50 – Comfort comes with practice

– 37:25 – Practice systematic desensitization to conquer social anxiety

– 38:00 – It’s not so bad to go up and talk to a stranger—remember that they’re people just like you

– 38:06 – Most people will actually be relieved that you broke the ice so they didn’t have to

– 39:24 – When you approach people at an event you’re automatically going to be seen as a social guy/gal

– 39:50 – Women want to be approached, they want to meet a man

– 40:19 – Give women the opportunity to meet you because they _want _to

– 41:00 – Develop and own a confident smile

– 41:09 – If you go up to a woman and say “Hi, I just had to meet you” you’re going to give her butterflies because most men don’t do that

– 42:00 – People are paying less attention to you than you think

– 43:50 – A lot of guys are afraid that everyone will be looking at them if they go up and talk to a girl

– 45:27 – Working 1-on-1 wasn’t a scalable business model for Tripp

– 46:01 – Tripp’s _Top 3 Tips to be More Effective_

– 46:13 – Fail fast

– 47:19 – Realize that _everyone _has to put themselves out there—we’re all fragile and have egos—Don’t assign value to people or yourself

– 48:58 – Successful people do what unsuccessful people are unwilling to do—take risks and work hard

– 52:25 – [TrippAdvice](http://trippadvice.com/)

**7 Key Points:**

1. If you suffer from social anxiety, practice systematic desensitization.

2. Give women the opportunity to meet you because – guess what? – they want to.

3. Just saying “Hi” is one of the most powerful pickup lines of all.

4. Understand what a man is, what a woman is, and what creates attraction—that’s the key to dating.

5. People are paying less attention to you than you think.

6. Develop and own a confident smile.

7. Successful people do what unsuccessful people are unwilling to do.

**Resources Mentioned:**

– [Text2Mindmap](https: — Send in a voice message: https://anchor.fm/lessdoing/message

Edan Harari – Kinetic Massage

August 3, 2015 by

**Summary:** In Episode

#174 Ari speaks with Edan Harari of [Kinetic Massage](http://kineticmassage.com/), a new style of tissue therapy focusing on embracing problems rather than going to war against them. Listen as Ari and Edan talk about innovative healing techniques, outside-the-box health concepts and the story of Ortho-Bionomy.

**Special Announcements:**

##Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rousing keynote speech for IPPA Business Excellence Conference: _Fuel the Fire_. This will be a great opportunity to watch Ari translate the lessons of Less Doing into terms business leaders can take to the bank.

Subscribe to the Podcast or [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you’re not already a dedicated follower.

**Time Stamped Show Notes:**

– 08:23 – Introduction of Edan Harari of [Kinetic Massage](http://kineticmassage.com/)

– 08:49 – Edan explains how he got into [Ortho-Bionomy](http://www.ortho-bionomy.org/)

– 12:20 – Ari attests to the results of Ortho-Bionomy

– 12:55 – How Ortho-Bionomy works—painless and permanent knot relief in 5 seconds

– 14:18 – It’s all about realigning structure—when the body is put into a position of comfort and ease, it allows the muscles and joints to let go of tension

– 15:35 – Think of muscle knots as “nerve knots” rather than muscle knots—it’s about getting the nerves to relax, that’s the secret

– 16:00 – Ortho-Bionomy is about homeopathic healing where less is really more

– 16:18 – The body knows what it needs to do, it just needs to get out of its own way

– 16:55 – Ortho-Bionomists are facilitators, not healers

– 19:14 – If you’re traumatizing your body, it’s going to protect itself—when it does, it contracts, tightens and braces

– 20:09 – Work WITH the body instead of against it—otherwise you’ll never heal

– 21:25 – When it comes to self-care, use all the tools in your tool kit

– 23:22 – The limitations of Ortho-Bionomy

– 24:00 – Ortho-Bionomy isn’t protocol-based, it’s principle-based

– 24:55 – Find a language of likes rather than a language of opposites

– 25:44 – Embrace self-corrective mechanisms

– 25:57 – Edan’s _Top 3 Tips to be More Effective_

– 26:04 – Move more—literally

– 26:30 – Remember to keep your tissues supple and flexible

– 27:59 – Regularly ask yourself strategic questions

– 29:04 – [www.kineticmassage.com](http://www.kineticmassage.com)

**5 Key Points:**

1. Knots aren’t really in the muscle—they’re in the nerve.

2. Your body is intelligent—it knows what it needs to do—help it get out of its own way.

3. Focus on realigning the body.

4. Keep your mind and body supple.

5. Correct problems by embracing the problem—it seems counterintuitive but sometimes it’s the easiest way.

**Resources Mentioned:**

– [American Time Use Survey](http://www.bls.gov/tus/)

– From the Bureau of Labor and Statistics, survey results shedding light on how the average American spends his or her day

– [Text Awesome](http://textawesome.co.uk/startups?ref=producthunt)

– Text-based, on-demand virtual assistant services

– [7 Things You Gain By Letting Go]

— Send in a voice message: https://anchor.fm/lessdoing/message

David Schneider – Ninja Outreach

July 30, 2015 by

# **Summary:** In Episode

#173 Ari invites David Schneider of [Ninja Outreach](http://ninjaoutreach.com/), a company that makes outreach marketing simple. In this brief but informative interview David explains how a late-start in the entrepreneurial game isn’t a bad thing and why outreach marketing might be the next big thing.

**Special Announcements:**

**Time Stamped Show Notes:**

– 12:30 – Introduction of [David Schneider](http://ninjaoutreach.com/)

– 12:50 – Ninja outreach is a software application for outreach marketing

– 13:48 – David walks Ari through an example of how the technology works

– 14:55 – How current clients are using the technology

– 15:53 – David was a late-blooming entrepreneur

– 17:00 – Freelance work and travel blogging led to David become an entrepreneur

– 17:40 – What the Ninja Outreach team looks like now

– 19:14 – Ninja Outreach is a bootstrap start up

– 19:25 – Ninja Outreach has international clients

– 20:30 – David like to use basic tools to manage his company/team like Google Docs, Trello, oDesk and Skype

– 22:26 – The future plans for Ninja Outreach

– 23:10 – Stagnation is death—never stop innovating

– 23:44 – David’s _Top 3 Tips to be More Effective_

– 23:52 – Have a clear to-do list each day

– 24:44 – Leverage assistants

– 25:50 – [www.NinjaOutreach.com](http://www.NinjaOutreach.com) or [Dave@NinjaOutreach.com](mailto:Dave@NinjaOutreach.com)

**3 Keys:**

1. The most effective marketing you can do is the kind you don’t have to create or facilitate internally.

2. Stagnation is the death of any business.

3. Want to have entrepreneurial success? Keep it simple and leverage assistants.

**Resources Mentioned:**

– [Law Trades](https://lawtrades.com/larry) – Larry—an SMS-based legal service provider – [Go the F*** to Sleep](http://thoughtcatalog.com/ryan-holiday/2015/07/heres-your-productivity-hack-go-the-fck-to-sleep/)

– An article discussing the productivity impact of sleep – [Make Your Own Drugs](http://www.bengreenfieldfitness.com/2015/07/how-to-make-your-own-smart-drugs-natural-nootropic-stacks-my-brain-enhancing-compounds-of-choice-much-more/)

– Smart drugs, that is – [Taylor Bot](http://taylorbot.com/?ref=producthunt) – A bot-based travel planning assistant

– [Alternative to the 8 Hour Workday](http://www.makeuseof.com/tag/is-the-8-hour-workday-best-or-is-there-a-viable-alternative/)

– From Make Use Of, an article defining the origins and questioning the effectiveness of the 8 hour workday – [Homping](http://hompingusa.com/)

– Smokeless, indoor grill – [Fear of Rejection](http://www.bakadesuyo.com/2015/07/fear-of-rejection/) – Two tips to overpower the fear of rejection

— Send in a voice message: https://anchor.fm/lessdoing/message

Nir Eyal – Hooked

July 27, 2015 by

**Summary:** In Episode

#172 Ari is joined by [Nir Eyal](http://www.nirandfar.com/) – author of _[Hooked](http://amzn.to/1fusU7a) _– on the Less Doing Podcast. During this Sunday’s episode, Ari and Nir speak at length about the secrets behind human habit-forming. Listen as Nir illustrates why we struggle with habit-forming and habit retention.

**Special Announcements:**

**Time Stamped Show Notes:**

– 08:49 – Introduction of Nir Eyal

– 09:26 – Nir Eyal shares his background into the business of behavior

– 10:15 – The psychology of how behavior is designed is the basis for Nir’s book _[Hooked](http://amzn.to/1fusU7a)_

– 11:10 – How quickly can a habit be formed?—_there’s no universal number_

– 11:28 – Habits-forming is directly correlated with emotional resonance

– 13:39 – Many habits are difficult to start because we simply don’t like to do them

– 14:29 – We too frequently make habits punitive—this is a mistake

– 14:51 – Find the hooks in your life

– 15:40 – Nir defines his 4-step process

– 16:29 – Create associations with internal triggers

– 17:00 – The products always change but the fundamental itch that they scratch remains constant

– 18:27 – One of the biggest drivers of using products on the web is boredom

– 19:40 – Additions by definition are _always _bad

– 19:59 – Nir defines the difference between an addition and a habit

– 22:10 – Companionship and social connection

– 23:10 – The focus of Nir’s work – on the commercial side – is to build products that help people create healthy habits

– 25:09 – Nir asks Ari about email

– 28:12 – The Human Auto-Responder

– 29:55 – Whittle away the tasks you do need to spend your time doing

– 30:58 – Ari defines his former Fancy Hands plan

– 31:33 – Ari has issued 6700 tasks to Fancy Hands

– 31:58 – Timesvr.com – the only Fancy Hands-like service that provides unlimited tasks

– 33:00 – Nir’s _Top 3 Tips to be More Effective_

– 31:41 – Find a mantra or prayer—remind yourself of it every day

– 34:35 – Figure out what you would do if money was no object

– 36:44 – Find a great life partner

– 38:17 – [www.NirandFar.com](http://www.NirandFar.com)

**7 Key Points:**

1. Products change, but the human need they fulfill never changes.

2. Don’t make habits punitive.

3. Habits are hard to form because – more often than note – we don’t like what we’re doing.

4. Addictions – by definition – are bad—there are no good addictions.

5. Ask yourself what you’d do if money was not an object.

6. Don’t waste time doing tasks your attention and time don’t deserve.

7. Find a great life partner and hold on to them.

**Resources Mentioned:** – [One Deep Breath](http://tedxtalks.ted)

— Send in a voice message: https://anchor.fm/lessdoing/message

Get Chapter 1 of my book, The Art of Less Doing:

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Leadership

Get Chapter 1 of my book, The Art of Less Doing:

Less Work, More Results, More Happiness

Connecting to Me Personally

Less Work, More Results,
More Happiness