Leadership

## Key Quote “I had a chicken bone broth with a raw egg and butter, and then they put it in a blender. And it was absolutely delicious.”

## Time-Stamped Notes

– 00:05 – Ari introduces the new format of the podcast

– 00:20 — Get on the newsletter at [com](http://www.lessdoing.com/)

– 00:40 – Does Nick like cold brew coffee?

– 00:50 – Cold brew coffee is 75% less acidic than regularly brewed coffee.

– 01:00 – It is also a lot stronger.

– 01:25 – [Eze Cold Brew Coffee Bottle](https://www.fatherly.com/gear/eze-cold-brew-coffee-bottle/)

– 01:45 – Make your coffee the night before, and you can grab it on the go the next morning.

– 02:20 – Ari’s minivan is getting fixed, and he is using his mother’s Mini Cooper

– 02:45 – [Multimac](https://multimac.co.uk/p/multimac_930_3_seater_) makes units to add more seats to small cars

– 03:10 – You can have a small car but still carry around multiple kids safely.

– 03:50 – [Screenful](http://screenful.com/trello/power-up?ref=producthunt) on Trello

– 04:05 – Visual analytics for Trello boards

– 04:30 – Automated reports

– 05:05 – [Leaf](http://www.getleaf.co/?ref=producthunt)

– 05:12 – Automated device to grow your own marijuana at home.

– 05:35 – It is only referred to as “medicine” on the product.

– 05:50 – It does all the work for you to grow your marijuana.

– 06:30 – Different types of growing systems depending on what variety of plant you want.

– 07:00 – An article in Tech Insider

– 07:15 – [“The Two Exercises That Will Keep You Fit for Life”](http://www.techinsider.io/why-burpees-and-jumping-rope-are-best-workouts-2016-7)

– 07:30 – Burpees and jump roping

– 08:15 – [The Altitude Mask](https://www.amazon.com/Training-Mask-Elevation-Breathing-Resistance/dp/B008B92FLO)

– 08:30 – “It’s trained me to calm myself and steadily breath through my nose.”

– 08:50 – [“The Biggest Productivity Myth Is That Rigid Rules Like the Pomodoro Technique Are for Everyone”](http://qz.com/740607/the-biggest-productivity-myth-is-that-rigid-rules-like-the-pomodoro-technique-are-for-everyone/) Article

– 09:18 – Don’t confuse productivity with effectiveness

– 09:35 – Producing more in sprints doesn’t mean you’re more effective.

– 10:55 – [Springbone Kitchen](http://springbone.com/)

– 11:16 – Blended soups in New York

– 12:00 – [GeckoBoard](https://www.geckoboard.com/)

– 12:08 – Dashboarding tool to connect analytics from different platforms

– 12:30 – [Hotjar](https://www.hotjar.com/)

– 12:40 – See how people interact with your website

– 13:00 – Provides useful insight and an outside perspective

– 13:20 – Go to [lessdoing.com](http://www.lessdoing.com/) ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

## Time-Stamped Notes

– 00:12 – Ari introduces the new format of the podcast

– 00:52 – Send any feedback on the new format to [VA@LessDoing.com](mailto:VA@LessDoing.com)

– 01:05 – Special offer for those who send feedback _and_ sign-up for the VA service

– 01:26 – Where Ari is _right now_

– 01:56 – Odd numbered episodes will be exclusively Ari and Nick / Even numbered episodes will be interviews

– 02:20 – [workshop.lessdoing.com](http://www.workshop.lessdoing.com)

– 03:10 – [Instagram.com/lessdoing](http://www.Instagram.com/lessdoing)

– 04:25 – Haymakers for Hope (details forthcoming)

– 04:52 – [BulkSupplements](http://www.bulksupplements.com/)

– 05:03 – Talking L-Glutamine

– 06:06 – One of the best proteins you can take is collagen

– 06:24 – Marine collagen

– 07:15 – Eating Lionfish

– 07:48 – Recyclable oyster shells

– 08:34 – [Mailtester](https://www.mail-tester.com/web-b9YrNw)

– 09:09 – Test your newsletter for SPAM-quality

– 10:15 – [Art of Less Doing to be available on Audible.com on August 4th](http://www.audible.com/pd/Business/The-Art-of-Less-Doing-Audiobook/B01INOHAPC/ref=a_search_c4_1_2_srTtl?qid=1469047245&sr=1-2) ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

## Guest Peter Awad – [Slow Hustle Podcast](http://www.slowhustle.com/)

## Key Quote “A morning routine is how you win the day before it even begins”

## What You’ll Learn

1. Every founder has to endure the same experience with every business they start—somedays you crush the business, somedays the business crushes you.

2. The value of having one-on-one time with your children

3. How the Miracle Morning helps Peter balance professional success and family life

4. The essence of what it means to be _lean_ as a startup

5. Two essential but oft overlooked keys to success—batching and blocking ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

### Summary: In Episode #227 Ari and Nick welcome Dave Heath from [Bombas Socks](http://www.bombas.com/) onto the Less Doing Podcast. Growing up, Dave was always irritated by the toe seam in his socks. As he got older and became more interested in fashion, he discovered there was no _affordable_, high-quality sock in the marketplace, so he filled the niche with [Bombas Socks](http://www.bombas.com/).

Listen to learn how Dave made the most of a small window of opportunity, and how the lessons from his experience can be extracted for universal benefit.

### Time Stamped Show Notes:

– 15:15 – Introduction of Dave Heath

– 15:45 – “An engineering marvel”

– 16:05 – How Dave got the idea

– 16:45 – The sock marketplace

– 17:15 – Premium socks were marketed to specific athletic categories

– 17:50 – But they did have a real difference in quality

– 18:10 – He took the good qualities and made something with a lower price point

– 18:30 – Multi-purpose socks

– 19:30 – [Bombas Socks](http://www.bombas.com/) are geared to a mass market

– 20:20 – “We’re trying to do for socks what Starbucks did for coffee.”

– 21:00 – The technology of the sock

– 21:20 – Dave grew up as a kid with ADHD

– 22:10 – The toe seam

– 22:40 – Arch support

– 23:00 – Preventing blisters

– 23:20 – Compression

– 23:40 – High-grade cotton

– 24:10 – The line seam

– 24:30 – The history of “tube socks”

– 25:50 – “It really makes a huge difference.”

– 26:15 – Gross-market costs are doubled

– 26:30 – They donate one pair for every pair sold

– 27:03 – The grey and black socks that they started with

– 27:40 – The donation sock changed

– 28:40 – The donation sock is only 10% cheaper to produce than the regular socks

– 29:25 – What donation companies need to consider

– 30:15 – Talking margins

– 30:50 – Their donation model has helped drive much of Bombas success

– 32:15 – The company was first launched on [Indiegogo](https://www.indiegogo.com/#/picks_for_you)

– 32:45 – Copycats on crowdfunding sites

– 33:15 – “We were one of the first to launch our sock brand on [Indiegogo](https://www.indiegogo.com/#/picks_for_you)”

– 33:30 – The benefits of using the digital medium

– 35:10 _– Top 3 Tips to be More Effective:_ – Be really good at one thing. – Do 15 to 20 minutes of meditation each day. – [com](http://www.bombas.com/)

– 37:25 – Dave’s favorite sock is their black quarter-length.

### 3 Key Points: – Don’t be afraid to mess with something that has been the same for thirty years. – Keep your niche very specific until you have proven your success. – Be careful with donation companies. Look closely at their margins and what quality of product they donate.

### Resources Mentioned: – [Indiegogo](https://www.indiegogo.com/#/picks_for_you): The crowdfunding site that got Bombas Socks started. – New Podcast: Email your ideas for the podcast’s name to [va@lessdoing.com](mailto:va@lessdoing.com) – [Blinkist](https://app.blinkist.com/lessdoing_offer?aff_id=2406&offer_id=2&transaction_id=10229ea1123c71a3c647e10d84fbab): An online resource that provides book summaries – [Calbert](http://www.makecalbertgreatagain.com/instructions): A Chrome extension that takes an event from your email and adds it to your calendar. – [Rthm](https://getrthm.com/?ref=producthunt): Takes your DNA and gives you feedback for aspects of your life. – [Slaask](http://get.slaask.com): Connects through Slack with customers and clients – [“How to Be Productive”](http://www.bakadesuyo.com/2016/07/how-to-be-productive/): An article that teaches you how to utilize your time – Text DOLESS to 33733 to sign up for the Less Doing Newsletter

### Credits – [Original Music provided by Felix Bird](http://2014.felixbird.com/) – [Audio Production by Chris Mottram](https://www.linkedin.com/pub/christopher-mottram/96/b12/708) – [Show Notes provided by Mallard Creatives](http://www.mallardcreatives.com/Testimonials) ——- [Get the FREE Optimize, Au — Send in a voice message: https://anchor.fm/lessdoing/message

### Summary: In Episode #226 Ari and Nick welcome [Eric Paskin](https://www.linkedin.com/in/eric-paskin-380873a), an accomplished entrepreneur and family man to the Less Doing Podcast.

Eric started in the addiction recovery industry doing marketing, and he now owns Restore Health and Wellness Center in L.A. Listen as Ari and Eric discuss Eric’s treatment center, his own journey with addiction, and his experience working with people who want to combat their addiction to substances.

### Time Stamped Show Notes:

– 08:00 – Introduction of Eric Paskin

– 08:10 – He started as an employee at a treatment center and later started his own consulting business, and finally a treatment center.

– 08:50 – An effective recovery program

– 09:30 – Eric’s center is evidence based

– 10:00 – Eric: “You have to change the way you think and the way you feel.”

– 11:15 – Alcoholics Anonymous, a support group, is not the same as treatment

– 12:35 – Eric: “Recovery is a personal journey.”

– 13:05 – Eric also works in intervention

– 13:40 – He doesn’t look it at a sales technique, but an opportunity for better health.

– 14:40 – Create an environment that is desirable for addicts to heal people.

– 15:30 – It’s important to catch people in the window of opportunity and get them to the center right away.

– 16:35 – Although it’s difficult to see people in the throes of addiction, Eric finds his work extremely rewarding.

– 18:35 – Relapses can’t be predicted.

– 19:15 – Eric talks about his own relapses with alcohol

– 20:30 – The family is an important part of the healing process. The patient and family need each other.

– 21:55 – Intervention as seen on TV is one specific model, but for Eric his model has been better and less confrontational

– 23:00 – Eric’s model is less of a surprise, and the person is not as defensive.

– 24:20 – Eric believes the more time you spend in treatment, the greater chance you have to remain abstinent.

– 25:50 – He recommends that minimum treatment is 90 days

– 26:30 – “It’s always a revolutionary process.” –Eric Paskin

– 27:45 – Eric sees a lot of drug and alcohol abuse

– 28:10 – Many people are Opium dependent

– 31:00 – Ari discusses a show on Amazon and its representation of addiction

– 33:45 – A positive support system’s role in addiction

– 36:30 – Eric has been sober for nine years, as a result of long-term recovery and consequential thinking

– 38:45 – Even though every person is different, Eric believes addicts who successfully defeat addiction genuinely do not want to relapse.

– 39:45 – It took Eric three years to feel that way.

– 40:50 – The relationship between addiction and the need for instant gratification

– 42:00 – Too often patients don’t stay in treatment long enough to see improvement

– 42:45 – Discussing the measured reintroduction of drugs and alcohol POST-recovery

– 44:30 – “The more open you can be about it, the better you can protect yourself from a relapse.” –Eric Paskin

– 45:00 – Eric can manage his work and his family with different strategies

– 45:35 – Prioritizing what’s important

– 46:40 – Delegating professional responsibility

– 48:40 – _Top 3 Tips to be More Effective:_ – Identify what you want in life and what you hope to achieve – Identify what you’re not good at – Enjoy your life

– 51:15 – [restorecenterla.com](http://www.restorecenterla.com) is one resource for addiction, or call 888-519-1570

### Resources Mentioned: – [Upcall](https://www.upcall.com/en/pricing): An affordable source to implement a calling campaign – [Readyman](http://readymanstore.com/products/readyman-e-v-a-c): Completely flat survival tools – [How Much Per Day?](http://www.techinsider.io/exercise-to-get-results-2016-7): A guide for a minimum amount of exercise to be healthy

– [Workshop.lessdoing.com](http://www.Workshop.lessdoing.com) : Preview of a video by Ari and Nick on outsourcing – Text DOLESS to 33733 to sign up for the Less Doing Newsletter

### Credits – — Send in a voice message: https://anchor.fm/lessdoing/message

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