Leadership

Dr. Michael Breus – Sleeping Pills? You Don’t Need Them

**Guest** [Dr. Michael Breus –The Sleep Doctor](http://www.thesleepdoctor.com/) **Summary** In this episode of the Less Doing Podcast, Ari and Nick interview The Sleep Doctor, Dr. Michael Breus. Get ready to learn all about chronotypes, your true sleeping patters, and the trick to defeating those pesky cases of insomnia.

**Key Quote ** “It’s all about understanding your genetics first—otherwise you’re battling Mother Nature.”

**What You’ll Learn **

1. Why not all doctors are created equally.

2. How to treat insomnia with behavioral techniques.

3. What a chronotype is and how they are related to your sleep.

4. How chronotypes orchestrate and determine your hormonal distribution cycle.

5. Why the best time for sleep (and everything else) depends on your chronotype.

6. The reason sleeping pills (and other drugs) aren’t really necessary for sleep.

7. Why it’s difficult to sleep sitting up.

8. The variability in defining “good sleep”.

9. Why you need to create a consistent sleep schedule.

10. How to high-five the sun every morning. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Josh Steimle – Entrepreneur and Marketing Genius

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with [Professor Gary Charness](http://econ.ucsb.edu/~charness/), professor of behavioral economics at the University of California at Santa Barbara.

Listen in as they discuss Nick’s in-class experience at UCSB, the value of communication in facilitating better social outcomes, the disparity between behavioral economics, experimental economics, and game theory, and much, much more.

## Key Quote “Entrepreneurship is the only job I’ve ever been able to keep longer than five months.”

## What You’ll Learn

1. Why, if the conditions are right for it, you should live in another country.

2. The importance of following your passion, and how it will invariably lead you down the right path.

3. What Josh’s company handles.

4. How to be transparent with your clients.

5. The importance of getting the client to focus on the results.

6. The motivation behind [Josh’s book](https://www.joshsteimle.com/books/cmos-at-work/).

7. Why some clients prefer Basecamp while others prefer Trello.

8. What Josh spends most of his day (and energy) focusing on.

9. Why you should try to make yourself unnecessary. The hidden value of bringing on a partner. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Gary Charness – Economics and Psychology

## Guest Professor Gary Charness – [Economics University of California at Santa Barbara](http://econ.ucsb.edu/~charness/) ## Title Economics and psychology with Professor Gary Charness – The Less Doing Podcast

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with [Professor Gary Charness](http://econ.ucsb.edu/~charness/), professor of behavioral economics at the University of California at Santa Barbara.

Listen in as they discuss Nick’s in-class experience at UCSB, the value of communication in facilitating better social outcomes, the disparity between behavioral economics, experimental economics, and game theory, and much, much more.

## Key Quote “When you start to identify with the team, you become more willing to take one for the team.”

## What You’ll Learn

1. What behavioral economics is at its core.

2. Why people are not and ever will be rational.

3. The secret to reestablishing habits after breaks or interruptions.

4. What makes grades such a critical component of education.

5. How to enhance ingratiation and identity.

6. The essence of cultivating competition at the individual level.

7. Experimental economics versus behavioral economics versus game theory.

8. The cognitive limitations associated with behavior.

9. How communication in games leads to better social outcomes.

10. The value of self-belief and asking for what you want. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Derek Steer – “Your analytics tool is only as good as the data you put into it.”

## Guest Derek Steer – [Mode Analytics](https://modeanalytics.com/)

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down for a conversation with Derek Steer of [Mode Analytics](https://modeanalytics.com/), a collaborative analytics platform built by analysts, for analyst that processes more than 20,000 SQL queries a day to help people around the world make data-informed decisions.

Before launching Mode, Derek orchestrated analytics for a number of marquee companies including Facebook, Yammer, and Microsoft. When he’s not working away inside the Mode offices, you can find Derek competing in triathlons, rock climbing, or playing guitar.

## Key Quote “Your analytics tool is only as good as the data you put into it.”

## What You’ll Learn

1. The data sources Mode uses to generate groundbreaking analytics

2. What an analytic-specific database looks like.

3. The leading analytic indicator to determine whether or not a client will leave Less Doing.

4. How Derek applies Mode to internal data analysis.

5. What graduating from Tableau or Looker to Mode looks like.

6. Why it’s important to look at different data sources to understand how advertisements are performing.

7. How everything is connected from the front-end to the back-end at Mode.

8. The upcoming BIG changes happening at Mode.

9. The difference between “vanity metrics” and metrics that can lead to meaningful changes.

10. How Derek defines productivity by motivation. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Luke Storey – School of Style

## Guest Luke Storey – [School of Style](http://theschoolofstyle.com/)

## Summary In this episode of the Less Doing Podcast, Ari and Nick spend some time with [Luke Storey](http://www.lukestorey.com/), founder of the School of Style and host of The Life Stylist Podcast. Luke is known as a rock star stylist who has successfully worked with Aerosmith, Kanye West, and The Foo Fighters, just to name a few. He is also a lifestyle coach who has dedicated years of his life to share strategies for healing and happiness with the world.

## Key Quote “Looking at life from the position of something other than your thoughts and feelings, to really disconnect from that—it’s invaluable.”

## What You’ll Learn

1. How Luke turned into a successful stylist from a homeless musician in Hollywood

2. The lifestyle of artists in late 80s to early 90s

3. What is School of Style and how it started

4. Peak Time vs. the Brain-Dead time

5. How outsourcing helped Luke focus on the more important tasks

6. The key to utilizing tools that can help run the business

7. The structure of the business when you work as a fashion stylist

8. How meditation increases productivity

9. Luke’s current and future guests on his podcasts

10. Luke’s Top Three Pieces of Advice to help you be more effective ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

Michael Humenasky – “Once you set it up, you’ve got a 315 pound gym at your disposal.”

## Guest [Michael Humenansky](https://www.linkedin.com/in/humenansky) – [Mobell Muscle](https://mobellmuscle.com/)

## Summary In this episode of the Less Doing Podcast, Ari and Nick sit down with Michael Humenansky, founder of Mobell Muscle, Men’s Health ‘2016 Product of the Year’ and a patent-pending, innovative portable gym that offers athletes accessible, productive, affordable, and versatile means to achieve peak performance in life.

## Key Quote “Once you set it up, you’ve got a 315 pound gym at your disposal.”

## What You’ll Learn

1. What the Mobell kit includes.

2. How weights are created with what’s available.

3. How a 60 pound case becomes a 315 pound gym.

4. The struggles troops have staying in shape while on deployment.

5. How a 3-piece bar can still support more than 1,000 pounds.

6. The necessity of beta testing for consumer goods.

7. Pivoting from government-only clients to the broader consumer community.

8. Mobell’s plans for growth in the future.

9. Why keeping diverse personalities in the company is integral to Mobell’s success. The importance of spending quality time on the _plan_. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message