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# Episode 97 **Summary:** In Episode #97, Ari has an opportunity to speak with Christian Smith, Co-Founder of TrackR, a California-based startup dedicated to helping people keep track of their most valuable personal items. During the interview, Christian reveals the origins of the TrackR concept, how the company got started and how he uses TrackR in his personal life.
**Sponsored By:** **Time Stamped Show Notes:**
– 14:50 – Introduction of Christian Smith
– 15:04 – Christian explains what Trackr _is_
– 17:22 – Range of Bluetooth technology
– 18:09 – The concept of using a mesh network of users to find “lost” items
– 19:41 – Trackr has a global audience
– 22:20 – Christian’s background and how Trackr came to be
– 24:19 – The size and battery life of a Trackr specifically mentioned
– 24:41 – Trackr raises $1,000,000 in a crowd-funding campaign
– 26:13 – Christian discusses the key traction points of their crowd-funding campaign
– 27:50 – Trackr has reached the status of “forever-funding” on Indie Go-Go
– 28:30 – Affordability of Trackr is key to its appeal
– 29:14 – The unusual uses for Trackr in the future
– 31:59 – How is Trackr working to grow the network of users?
– 33:22 – What is the road map for Trackr?
– 36:15 – More information and pre-ordering available at TheTrackr.com
**7 Key Points:**
1. TrackR is a revolutionary new way to keep track of valuables
2. The business employs a “mesh network” or users to increase the effectiveness of TrackR devices
3. Maximizing device range and battery life have been the two biggest obstacles to the business
4. TrackR raised over $1,000,000 in crowd-funding and are one of the few companies to reach “forever funding” status
5. Having key traction points is essentially to successfully crowd-fund
6. Affordability is key to the marketability of TrackR
7. TrackR isn’t just about keeping tabs on keys or wallets, it’s applicability is endless
**Resources Mentioned:**
– [Christian Smith](http://www.thetrackr.com/team) – The President and Co-Founder of TrackR – [TrackR](http://www.thetrackr.com/#whatistrackr) – A Bluetooth enabled device designed to help people find lost valuables
– [Unfair Advantage](https://www.bulletproofexec.com/be-first-in-line-to-get-the-newest-bulletproof-supplement-that-gives-you-an-unfair-advantage/) – A specially designed supplement for increased mental performance
– [Eat Your Greens](http://eatyourgreensapp.com/) – An app designed to tell you how healthy your meal is based on the color
– [Mood Print](https://beta.moodprint.com/) – A mood tracker that sends an email to users requiring them to respond with a note about their mood
– [Track Memo](http://superbcrew.com/trackmemo-get-updates-from-all-your-cloud-apps-in-a-single-news-feed/) – Allows users to track collaborative data across the cloud
– [Meadow](http://techcrunch.com/2014/10/14/uber-for-weed-startup-meadow-lights-up-in-san-francisco/) – An on-demand delivery service for medicinal marijuana
– [Flare Down](https://www.indiegogo.com/projects/flaredown-decode-your-chronic-illness) – An Indie GoGo campaign for an app that will provide people with a simple way to track chronic illness
– [The Clean Cube](https://www.thecleancube.com/) – A private drop-box for on-demand services l — Send in a voice message: https://anchor.fm/lessdoing/message
